Iconic dessert brand Sara Lee crumbles as it goes into administration
Sara Lee, popular for its frozen cheesecakes and apple crumble, has gone into voluntary administration. Sara Lee, popular for its frozen cheesecakes and apple crumble, has gone into voluntary administration. Vaughan Strawbridge, Kathryn Evans and Joseph Hansell of FTI Consulting in Australia were appointed as voluntary administrators of Sara Lee Holdings Pty Ltd. The administrators looked to restructure the business while maintaining operations. The brand, established in the USA in the 1970s, had been filling New Zealand freezers for years with desserts such as cheesECakes, pies and crumbles. The products are manufactured in Australia and are manufactured by NZ private equity firm South Island Office.
Published : 2 years ago by Brianna Mcilraith in Business
Dessert brand Sara Lee has gone into voluntary administration.
Iconic dessert brand Sara Lee, popular for its frozen cheesecakes and apple crumble, has gone into voluntary administration.
On Tuesday, Vaughan Strawbridge, Kathryn Evans and Joseph Hansell of FTI Consulting in Australia were appointed as voluntary administrators of Sara Lee Holdings Pty Ltd. The administrators looked to restructure the business while maintaining operations.
The brand, which was established in the USA in the 1970s, had been filling New Zealand freezers for years with desserts such as cheesecakes, pies and crumbles.
The products are manufactured in Australia.
In 2021, NZ private equity firm South Island Office bought the business from McCain foods for about $95 million.
The Christchurch-based company then merged it with The Original Foods Baking Co, which distributes the desserts in New Zealand.